随着技术开发全球一体化和企业兼并浪潮,各企业的技术和产品性能趋于一致,同一档次的产品性能、质量差别越来越小。这使得品牌和服务的重要性凸现出来,未来企业间的竞争就是品牌和服务的竞争,而品牌专卖店无疑可为这一竞争奠定基础。农药品牌专卖店在外观形象和内部布局上统一规范、统一标识,给人强烈的视觉冲击,有助于提升企业品牌形象。由于专卖店是特许经营,不经销其他产品,这使厂家和经销商的关系稳定。它划定市场范围,施行区域性销售,便于厂家统一销售政策。它实行以“扁平式”和单层次的直销为主的终端用户销售,可以减少中间环节。统一售价,一改层层推销、层层加价的弊端,建立完备的信息反馈系统和客户管理系统,使厂商及时跟踪用户使用情况,把企划、销售、服务、顾客信息反馈处理四项功能集于一身。品牌专卖店推行服务营销,品牌营销,让顾客享受“上帝”的感觉,将国内市场传统的粗 With the global integration of technology development and the wave of corporate mergers, the technology and product performance of all companies tends to be consistent, and the difference in product performance and quality at the same level is getting smaller and smaller. This highlights the importance of brands and services. The future competition among enterprises is the competition of brands and services, and brand stores can undoubtedly lay the foundation for this competition. Pesticide brand stores have standardized and unified logos in appearance and interior layout, giving people a strong visual impact and helping to enhance corporate brand image. Since franchised stores are franchised and do not sell other products, this stabilizes the relationship between manufacturers and distributors. It defines the scope of the market, the implementation of regional sales, to facilitate manufacturers to unify the sales policy. It implements sales of terminal users mainly based on “flat” and single-level direct sales, which can reduce intermediate links. Uniform selling price, changed the drawbacks of promotion at all levels and increase of prices by layers, established a complete information feedback system and customer management system, enabling manufacturers to track user usage in a timely manner, and deal with the four functions of planning, sales, service, and customer information feedback. In one. Brand stores promote service marketing, brand marketing, allowing customers to enjoy the feeling of “God”, will be the traditional rough market