商品展示是以表现商品形态,展示商品品质、结构为目的的商品陈列表达方式,要想在琳琅满目的商品中吸引消费者,传达商品性能、用途、构造等信息,引导、唤醒消费需求,触发购买欲望,必须优化商品展示模式,让消费者在由色彩、灯光,甚至背景音乐所营造的购物氛围中购回满意的物品,获得消费满足感。 The product display is a product display expression based on the performance of the product shape and the presentation of the product quality and structure. In order to attract consumers in an array of products, convey the performance, usage, structure and other information of the product, guide and awaken the consumer demand and trigger the purchase Desire, we must optimize the product display mode, so that consumers in the shopping atmosphere created by color, lighting, and even background music to buy back satisfied with the object, to obtain consumer satisfaction.