论文部分内容阅读
许多中国企业将西方营销、管理理论奉为圭臬,并用拿来主义的方针照搬过来,结果往往适得其反。《颠覆》对西方的管理理论进行了全面的中国式解读抑或二次创新。
Many Chinese enterprises have copied Western marketing and management theories into their own rules and copied them with the principle of fetishism. The result is often counterproductive. “Subversion” conducted a comprehensive Chinese interpretation or second innovation on the western management theory.