如果从文化寻根上来发掘,同仁堂、六必居等老品牌最接近奢侈品的人文底蕴。但何以这些老品牌距离奢侈品定义甚是遥远?中国已经是世界第一大奢侈品消费国,与此形成鲜明对照的是,中国却没有自己的奢侈品牌。仅有最大的消费人群却无对应的本土奢侈产品,不能不说是一件憾事。茅台和LV不同境遇今年初,胡润将茅台、五粮液,赫然与路易威登、爱马仕 If you explore from the root of cultural roots, Tong Ren Tang, Liu Biju and other old brands are closest to the cultural heritage of luxury goods. But why are these old brands far from the definition of luxury goods? China is already the world’s largest consumer of luxury goods. In stark contrast to this, China does not have its own luxury brand. It is a pity that only the largest consumer groups have no corresponding local luxury products. Maotai and LV met with different situations earlier this year, Hurun added Maotai, Wuliangye, Awesome and Louis Vuitton, Hermès.