“标准化的十年,并非与品牌化相互隔绝;同样,品牌化的这十年,标准化仍然在完善。‘两化’之间的互动是十分明显的。正是这种‘两化’的相互支撑和螺旋推进,成就了安吉白茶整个产业的健康发展。”众所周知,标准化是品牌化的基础,但对于两者之间的关系,人们的认知大多仅限于此。标准化和品牌化,两者究竟是什么样的关系,是齐头并进的,还是一前一后,或者是相互交替,螺旋推进?两者之间是否具有关联互动,这种 “Ten years of standardization, not isolated from each other with the brand; Similarly, the brand of ten years, standardization is still perfect. ’Two of the’ interaction is very obvious. It is this ’two’ Mutual support and spiral propelled the healthy development of the entire industry of Anji White Tea. ”As we all know, standardization is the foundation of branding, but most people’s understanding of the relationship between them is limited to this. Standardization and branding, what is the relationship between the two, go hand in hand, or one after the other, or alternating with each other, the spiral forward? Whether the interaction between the two, this