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11月20日,山东舒朗服装服饰有限公司北京分部成立大会在京召开。舒朗北京分部的成立标志着舒朗女装第三次战略转移与品牌升级工作全面开始。要打造一个成功品牌,企业更重要的是从扩大内需、调整产业结构、节约资源保护环境、增强自主创新能力,加强企业文化建设等几个方面同步进行。舒朗女装经过十几年的发展,现已拥有6个自主女装品牌与近千家连锁店面。过快的发展使得企业不得不警惕“大企业病”而导致的机构臃肿、竞争能
November 20, Shandong Shu Lun Clothing & Accessories Co., Ltd. Beijing Branch set up the General Assembly held in Beijing. Scholaris Beijing Branch marked the establishment of the third strategic shift Shulan ladies and brand upgrades work began. To create a successful brand, enterprises are more important from the aspects of expanding domestic demand, adjusting industrial structure, saving resources and protecting the environment, enhancing the capability of independent innovation, and strengthening corporate culture. Shulan women after more than 10 years of development, now has six independent women’s brands and nearly a thousand chain stores. The rapid development of the enterprise has to be vigilant “big business disease ” and the body caused by bloated, competitive