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广告宣传的目的在于揭示品牌价值,通过诱惑俘获大众,并形成一种特殊的交流方式,维系与消费者间的对话。品牌通过广告张显其理念和欲望。一般来说,时尚品牌所展露的欲望便是要美
The purpose of advertising is to reveal the brand value, seize the masses by temptation and form a special way of communication to maintain dialogue with consumers. Brands show their ideas and desires through advertising. In general, the desire of the fashion brand is to be beautiful