新学期开始之际,本刊微信公共账号(shxwjz)推出学术接力活动——学术冰桶,请一批知名学者,结合他们的经验体会,与新闻传播专业学生谈谈如何度过大学时光。清华大学新闻与传播学院副院长陈昌凤认为,学生必须具备以下能力才能契合社会需要:情怀&使命;知识&判断力;专业精神&能力。要做到这三点,则要回归到老生常谈的养成过程:读书&思考;观察&实践;行动&全媒体武功。 At the beginning of the new semester, we published a scholarly relay for academic exchanges (shxwjz), invited a group of well-known scholars to combine their experiences and experiences and talk with journalism students about how to spend their college days. Chen Chang-feng, associate dean of the School of Journalism and Communication at Tsinghua University, believes that students must meet the following social needs in order to meet the needs of society: feelings and mission, knowledge and judgment, professionalism and ability. To do these three points, we must return to the commonplace development process: reading and thinking; observation and practice; action & all media martial arts.