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旅游经济是我国国民经济中的重要组成部分,也是我国产业优化与升级的必然趋势。随着信息时代的不断发展,大众媒体在旅游经济中也得到了广泛的应用,一方面,传媒集团开始大力开发旅游资源;另一方面,旅游城市也开始借助大众媒体发展旅游经济。虽然大众媒体为旅游经济的发展提供了发展条件,但同时,也使旅游经济面临一定的挑战。本文以敦煌为例,分析了大众媒体在旅游经济中的应用以及发展策略。
Tourism economy is an important part of our national economy and an inevitable trend of industrial optimization and upgrading in our country. With the continuous development of the information age, the mass media has also been widely used in the tourism economy. On the one hand, media groups have started to develop tourism resources; on the other hand, tourist cities have also begun to develop their tourism economy with mass media. Although the mass media provided the conditions for the development of tourism economy, it also posed some challenges to the tourism economy. This article takes Dunhuang as an example, analyzes the application of mass media in tourism economy and its development strategy.