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在北东、上海的地铁车站和车厢里,广告的表现方式越来越丰富,制作品质也在提高,地铁已经成为众多国际性品牌乐于采用的广告媒体了。最近北京地铁车站的一些广告表现,无论在创意表现还是在发布方式上都具有很强的策略性和想象力,让人耳目一新。 最近让我印象很深刻的是SONY的数码相机品牌Cyber—Shot所做的系列广告。这组SONY数码相机的灯箱广告占据了整整一侧站台,6个不同的画面不断重复,让在站台这侧候车的乘客无可逃避地要面对这些广告画面。 用整侧的地铁灯箱就是SONY广告的亮点吗?当然不是。如果这一组广告仅
In North East, Shanghai’s subway stations and carriages, advertising is becoming more and more plentiful and the quality of production is improving. The MTRC has become an advertising medium that many international brands are willing to adopt. Recently some of Beijing’s subway station advertising performance, both in terms of creative performance or release has a strong strategic and imaginative, refreshing. What impressed me most recently is the series of ads made by SONY’s digital camera brand Cyber-Shot. This set of SONY digital camera light box advertising occupy a site on one side, six different screen constantly repeated, so that passengers waiting on the platform side of the station are inevitably to face these ad screen. With the entire side of the subway light box is the highlight of SONY ads? Of course not. If this group of ads only