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三、关于电视广告的创作我是１９８５年开始参与电视广告创作的。那年，我任中央电视台的副台长，主管好几个部门，其中有一个广告部。在那以前，我对广告基本上不看。那是由于当时观念不同，对广告很看不起。那时广告做的也确实差劲，无非是什么暖气片多少钱，电话号码，门牌
Third, the creation of TV commercials I started in 1985 to participate in television commercials. That year, I served as deputy director of CCTV, in charge of several departments, including an advertising department. Until then, I basically did not watch ads. That was because of different attitudes at that time, and looked down upon the ads. At that time, advertising is indeed bad performance, is nothing more than how much radiator, phone number, house number