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在针对当代视觉文化的考察中,形象始终是一个不容错过的核心命题。草根传媒文化不仅带来了较之从前远为驳杂、丰富的视觉形象,同时也在“形象”与“情感”之间建立起了难以割裂的密切关联。依托网络这一新兴技术平台,草根传媒形象强烈地触动了转型期人们的社会、文化心态,从而与当代人产生了情感上的呼应、沟通与契合。同时,公民在当下情境的特定情感体验,又促使某些视觉形象得到了不断的演绎与凸显,并由此形构了一种耐人寻味的“情感的类型学”。正是形象与情感的互动使人们对转型期社会文化状况的深度开掘成为可能。
In the investigation of contemporary visual culture, the image has always been a core issue that should not be missed. The grassroots media culture has not only brought about a more complicated and rich visual image than ever before, but also established a close relationship between the “image” and the “emotion” that is difficult to be separated. Relying on the emerging technological platform of the Internet, the image of grassroots media has strongly touched the social and cultural mentality of people in the transition period and thus has had emotional echo, communication and accommodation with the present generation. In the meantime, citizens’ specific emotional experience in the current situation prompts some visual images to be constantly deduced and highlighted, thus forming an intriguing “typology of emotions.” It is just the interaction between image and emotion that makes it possible for people to dig deep into the social and cultural conditions during the transition period.