孟子将孔子“为政以德”的政治理念和“推己及人”的交往伦理,发展为“仁政”思想和“推恩”的政治传播主张。他将政治传播现象纳入“以德行仁”的思考中,视其为“仁政”思想的重要范畴,并从多种角度做了相应的阐释,最早形成了相对自觉的、体现先秦儒家政治文化精神的政治传播观,这是对先秦社会政治思想发展的重要贡献。 Mencius developed Confucius “political ethics ” political philosophy and “pushing others ” communication ethics into political propaganda proposition “benevolence ” and “pushing grace ”. He considered the phenomenon of political communication in the thinking of “virtue and morality” and regarded it as an important category of “benevolent government” thought. He made corresponding interpretations from a variety of angles and formed the earliest, relatively conscious, The political spread of the Confucian political and cultural values ​​is an important contribution to the development of pre-Qin social and political thoughts.