望、闻、问、切是几千年来传统的中医诊断方法。现在,把它引进推销领域,将会大受启发。所谓推销员的望、闻、问、切是:望推销员拜访客户,第一件事是观察其经济水平、文化程度,兴趣爱好以及房间摆设、购置的商品及其厂牌号,从而确定交谈的方向。我在武汉某大学学习市场营销专业时,曾在校园推销化妆品。在女生宿舍,我留意房间的摆设。如果有人桌上陈列了各式各样的化妆品,床头小厨也摆着香水、洗面乳等等东西,我就知道她具有购买的潜力。至少,她对此感兴趣。另一方面,穿着新潮漂亮也暗示了其购买力。而相反,如果桌上床边摆满的全部 Hope, smell, ask, and cut are the traditional methods of diagnosis of traditional Chinese medicine for thousands of years. Now, introducing it into the field of marketing will be greatly inspired. The so-called salesman’s hopes, smells, questions, and cuts are: Looking at salespeople to visit customers, the first thing is to observe their economic level, educational level, hobbies and preferences, room furnishings, purchased goods and their brand numbers, so as to confirm the conversation. direction. When I studied marketing at a university in Wuhan, I promoted cosmetics on campus. In the female dormitory, I pay attention to the furnishings of the room. If someone had a variety of cosmetics on the table and the bedside kitchen had perfumes, facial cleansers, etc., I knew she had the potential to purchase. At least, she is interested in it. On the other hand, wearing a trendy new style also implies its purchasing power. On the contrary, if the table is full of bedside