卓越公共关系原本是由美国当代著名公关学者格鲁尼格教授主持的卓越公共关系与传播管理研究课题的命题。该课题可以说是迄今为止国际公关界中耗时最长、影响最大的一个研究项目。它的时间跨度长达15年之久(始于1985年,原计划5年完成),预算高达40万美元。从这个课题的研究架构看 Public relations excellence was originally sponsored by Professor Grunnig, a well-known contemporary public relations scholar in the United States, for his proposition on outstanding public relations and communications management research topics. This topic can be said to be the longest and most influential research project in the international public relations community so far. It has a span of 15 years (beginning in 1985 and was originally planned to be completed in 5 years) with a budget of up to 400,000 U.S. dollars. From the research framework of this issue