网络媒体的最大特性,首先是非地域性的数字化技术,其次是信息容量的无限性,再次是信息链接的无限性。这些特性决定了网络媒体对传统媒体的巨大冲击,网络媒体向传统媒体扩散性传播中,触角几乎渗透到每一个角落。这种有机的扩散其威力不可阻挡,它将各传统的媒体行业紧紧地缠在一起,经消化重组融合,形成一个庞大的有机传媒巨人——网络媒体。 The most important characteristic of internet media is the non-regional digital technology, followed by the infinity of information capacity and the infinity of information link. These characteristics determine the huge impact of online media on traditional media. The spread of online media to traditional media has reached almost every corner. The power of this organic proliferation can not be stopped, it will be the traditional media industry tightly wrapped together, the digestion and reorganization of integration, the formation of a huge organic media giant - online media.