产品与品牌,到底哪个更重要,这是一个颇具争议的话题。德鲁克说:“企业的目的是创造顾客并满足顾客需求。”这是结果,那么企业拿什么来满足顾客需求呢?产品(服务)与品牌。产品与品牌的重要性不言而喻,得者王天下,失者败天下。但两者的关系处理在现实运用中往往不尽如人意,很多企业可谓是剪不断,理还乱,甚至是越理越乱,最后实在没辙干脆束 Product and brand, in the end which is more important, this is a controversial topic. Drucker said: “The purpose of the business is to create customers and meet customer needs. ” This is the result, then what business to meet customer needs? Products (services) and brand. The importance of products and brands is self-evident, winners world, losers defeat the world. However, the handling of the relationship between the two is often unsatisfactory in the practical application. Many enterprises can be described as cut-off, disorderly or even more chaotic, and in the end,