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2012年对于电视来说,是重整的一年,广电各种限令在一定程度上压缩了广告资源,外部经济形势也使得广告主缩减了投放预算。2012年的电视广告市场增速放缓,呈现出不太明朗的局面。同时,各家卫视的竞争格局也得到重构,形成了江苏卫视、湖南卫视和浙江卫视三足鼎立的局面。
In 2012, it was a year of reorganization for the television. Various kinds of restrictions on radio and television reduced the advertising resources to a certain extent. The external economic situation also reduced advertisers’ budgets. The television advertising market in 2012 slowed down, showing a less clear situation. At the same time, the competitive landscape of each satellite TV has also been reconstructed, forming a situation of tripartite confrontation between Jiangsu Satellite TV, Hunan Satellite TV and Zhejiang Satellite TV.