本届世界杯的媒体报道,互联网不但来了新玩家,还创造了很多新玩法。在媒体行业,世界杯的最大受益者无疑是垄断着版权资源的央视。排在第二位的则是以新浪、搜狐、网易、腾讯等为主的门户网站和优酷、土豆等视频网站。尽管传统媒体都尽其所能向世界杯靠拢,但仍难挽败局,被迫与互联网公司合作,成为其附庸。每逢世界级的大型赛事或活动都是一次推动互联网战胜传统媒体的节点。 The World Cup media reports, the Internet not only to new players, but also created a lot of new ways. In the media industry, the biggest beneficiary of the World Cup is undoubtedly the CCTV monopoly of copyright resources. Ranked second in the Sina, Sohu, Netease, Tencent and other web-based portal and Youku, potatoes and other video sites. Although traditional media are doing their best to move closer to the World Cup, they are still struggling to defeat the game and are forced to work with Internet companies to become their dependents. Every world-class mega event or event is a node in pushing the Internet to beat traditional media.