出版社网站是对外媒介宣传的一个窗口,它能够体现出版社的个性与特征,具有文化传播意义。当前出版业大力应用数字化新技术,推进传统出版向数字化出版转型取得了显著成绩,作为数字化出版桥头堡的出版行业网络媒介建设,成为未来出版社发展的重点之一。换句话说,出版业网站建设是我国整个出版业信息化、数字化程度的缩影。下面我将对中国各大出版社的网络构建开发现状进行分析。 The website of a publishing house is a window to the propaganda of foreign media. It can reflect the personality and characteristics of a publishing house and has the significance of cultural transmission. At present, publishing industry makes great efforts to apply new digital technologies and makes remarkable achievements in promoting the transformation from traditional publishing to digital publishing. As the digital publishing industry, it has become one of the key issues for the development of publishing houses in the future. In other words, publishing industry website construction is the microcosm of the entire publishing industry in China, the degree of digitization. Below I will analyze the current situation of the network construction and development of the major publishing houses in China.