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微博已改变或重塑了当代中国社会的舆论生发机制、舆论生态结构和大众价值偏好的言说方式。在突发事件中,微博不仅强有力地引导着社会舆情的走势,而且在相当程度上左右着人们对突发事件的认知、判断与解读。积极探索有利于微博传播正能量的恰切之道,要彰显社会主义核心价值观的导引功能,提升政务微博的控制力,创新微博的舆情治理模式。
Weibo has changed or reshaped the way in which media outlets in China are exposed, the ecological structure of public opinion, and the public’s preference for value. In the emergency, weibo not only strongly guide the trend of social public opinion, but also to a certain extent people’s cognizance, judgment and interpretation of unexpected events. We must actively explore the right ways to promote the positive energy of Weibo, highlight the guiding function of the core values of socialism, enhance the control power of Weibo, and innovate the public opinion governance model of Weibo.