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商品要实现其价值就必须要得到消费者的购买。而促成交易达成有很多因素,其中包装设计是非常重要的因素。好的包装设计除了要满足保护商品这个基本功能外,还需要着重研究现代消费心理。只有根据消费者心理因素设计的包装才能使商品从众多同质商品中脱颖而出,促成商品价值的实现。文章就消费心理因素探究作为起点,浅要论述了现代消费心理影响下的包装设计。
To realize the value of goods must be consumers to buy. There are many factors that contribute to the transaction, of which packaging design is a very important factor. Good packaging design in addition to meet the basic functions of the protection of goods, but also need to focus on modern consumer psychology. Only packaging designed according to consumer psychology can make the product stand out from many homogeneous goods and promote the realization of the commodity value. The article explores the psychological factors of consumption as a starting point, and briefly discusses the packaging design under the influence of modern consumer psychology.