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近年来,“名牌”问题一直沸沸扬扬,理论界、企业界(制造业)、政府都把这个问题翻来复去的折腾,消费者更不消说了,只要有条件就上。作为消费者,谈及名牌大多是如何创造条件马上消费,但理论界、企业界、政府则为“名牌”而忧心忡忡。这也难怪,如今这年头,一些企业的经济力量竟比一些国家的经济力量大,据资料显示,世界前100支经济力量中,有49个国家,51家企业。一些大公司甚至左右了一国命脉,香港算雄了吧,算什么!比起一些跨国公司还差着呢。——简直是蛇吞象了。而这些企业的经济力量,相当比例是来自其品牌,君不闻
In recent years, the issue of “brand names” has been heatedly raging. Theoretical circles, business circles (manufacturing), and the government have all tossed this question over and over again. Consumers need to say nothing more, as long as they have conditions. As consumers, they talked about how most brands are creating conditions for immediate consumption, but theorists, business circles, and governments are worried about “brand names.” It is no wonder that in recent years, the economic power of some enterprises has been greater than that of some countries. According to statistics, among the top 100 economic forces in the world, there are 49 countries and 51 companies. Some big companies even have left and right the lifeline of a country. Hong Kong is a fortune. What is it? It is worse than some multinational companies. - It was simply a snake. And the economic power of these companies is a considerable proportion of their brands.