在社会主义市场经济条件下 ,企业作为市场的主体 ,在实施其战略管理和决策过程中 ,对伦理因素的忽略 ,常常导致经济领域道德的失范和生态的破坏 ,并最终将损害企业的自身发展 ,本文试图从伦理的角度对企业管理的一般过程进行反思 ,以促使正确的企业管理战略的制定和实施。 Under the condition of socialist market economy, as the main body of the market, the omission of ethical factors in the process of implementing its strategic management and decision-making often leads to the moral anomie and ecological destruction in the economic field, which will eventually undermine the self-development of the enterprise , This article attempts to reflect on the general process of business management from the perspective of ethics to promote the formulation and implementation of correct business management strategies.