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今年5月26日,北京市机动车突破了300万辆大关。事实上,根据国家统计局的数字,中国私人汽车拥有量自从1989年以来,每年都是以两位数增长的。伴随销量增长的当然是广告增长。按照CTR公司的数据,在2006年监测到的汽车广告总共有96.5亿元,比2005年增长了72%,比整体广告增长率32%快了一倍多。很多人更充满憧憬的说,在未来20年,中国将会是全球汽车增长的最大亮点。
May 26 this year, Beijing Motor Vehicle exceeded 3 million mark. In fact, according to the National Bureau of Statistics, China’s private car ownership has doubled every year since 1989. Of course, the increase in sales is accompanied by an increase in sales. According to CTR, the total number of car ads monitored in 2006 totaled 9.65 billion yuan, an increase of 72% over 2005 and more than double the overall advertising rate of 32%. Many people are more full of longing that in the next 20 years, China will be the biggest highlight of global car growth.