症状:IT 业竞争已愈演愈烈,新品的研发、产品的升级换代已成为创造竞争优势的明显标志,品牌效益更加明显,促销已成为各企业的“依赖品”。某电脑公司可谓是行业内较为著名的品牌,由于受到其它品牌机价格和促销的打击,市场销售的成绩受到一定程度的打击,买电脑获赠品、免费培训、各种售后服务的承诺之类的促销手法早已经不是十分新鲜,那么这个电脑公司应该怎么办呢? Symptoms: IT industry competition has become increasingly fierce, new product development, product upgrading has become a clear sign of creating competitive advantage, the brand more obvious benefits, the promotion has become a “dependent” for all enterprises. A computer company can be described as the more well-known brand in the industry, due to the impact of price and promotion of other brand machines, the sales performance of the market has been hit to a certain extent, computer-aided gifts, free training, various after-sales service commitments and the like The promotional approach has long been not very fresh, then the computer company should do?