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当今的国内客车制造厂家,其客车的产量均服从国家宏观调控。营销方法趋向于以销定产,客车行业面临着市场疲软的严峻问题。营销职能在确定对产品质量要求中起主导作用,客车制造厂家有必要确定市场对自己产品或服务
Today’s domestic passenger car manufacturers, their passenger car production are subject to national macro-control. The marketing methods tend to be set in production, and the passenger car industry is facing a serious problem of weak market. The marketing function plays a leading role in determining product quality requirements. It is necessary for the manufacturer of the bus manufacturer to determine the market for its own product or service.