随着市场经济的不断深入发展,我们所面对的是浩如烟海的商品和众多的竞争对手,就在企业经营的偌小的地盘上,也已“四面楚歌”,无数突如其来的严峻挑战更是危及了企业的生存与发展,如何赢得市场已成为企业追求的目标。因为企业有了市场才能完成商品～货币的跳跃,使产品的价值最终得到实现。在各个企业争夺市场的商品竞争中,影响因素不仅有产品的价格、服务、广告宣传等因素,而最主要 With the constant deepening of the market economy, we are faced with a vast array of commodities and numerous competitors, and we have already “emerged on all sides” in the tiny sites where we operate. The numerous unexpected challenges are even more endangered. The survival and development of enterprises, how to win the market has become the goal pursued by the company. Because the company has a market to complete the jump of goods and money, the value of the product will eventually be realized. In the competition for commodities competing for the market among various companies, the influencing factors include not only the price of products, services, advertising and other factors, but also the most important factors.