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2012年以来,我国经济、消费品市场、零售业发展都发生了较明显的变化。一是,经济减缓、下行趋势明显,全年GDP增长7.8%,增速回落1.5个百分点;二是,经济增长速度的减缓,物价持续的较快上涨,使得消费品市场增速也明显回落,2012年社会消费品零售总额同比增长14.3%,比上年放缓2.8个百分点;三是,网上购物高速增长,对实体店的影响力进一步增强;四是,在国家限制三公消费以及中央“八项规定”的政策环境下,公款、购物卡消费明显下降。
Since 2012, significant changes have taken place in China’s economy, consumer goods market and retail development. First, the economy slowed down significantly. The GDP of the whole year increased by 7.8% and the growth rate dropped by 1.5%. Second, the slowdown in economic growth and the sustained rapid rise in prices made the growth of the consumer goods market also slow down significantly. The total retail sales of social consumer goods increased by 14.3% over the same period of last year, a deceleration of 2.8 percentage points from the previous year; thirdly, the rapid growth of online shopping has further strengthened the influence on physical stores; fourthly, Regulations "policy environment, the public funds, shopping card spending decreased significantly.