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“坚定不移高举弘扬中华文化大旗,始终不渝走品牌文化制胜之路,责无旁贷承担振兴民族工业历史重任,为建设和谐中华,致力和谐世界做出应有贡献。”乍看这似出自官方文件的官方语言,但这其实是泸州老窖集团董事长谢明为企业确立的发展方向。2007年,完成股权分置改革的泸州老窖集团频传捷报:股票市值从2005年末约30亿元增长到200多亿元,在资本市场上出色地完成了“三级跳”;产品结构趋于良性、管理水平稳步提高、盈利能力大幅增强、品牌形象极大提升,企业凝聚力显著增强;在产品市场,资本市场、企业文化建设等方面取得了不俗成绩,形成了产品经营、品牌提升、资本经营和谐发展的局面。
“Unswervingly hold high the banner of promoting Chinese culture, unswervingly take the road of winning brand culture, responsibility bear the responsibility to revitalize the history of national industry, to build a harmonious China, to make its due contribution to a harmonious world.” At first glance this may seem from the official Document the official language, but this is actually the chairman of Luzhou Laozhou Xie Ming set the direction for the development of enterprises. In 2007, the Luzhou Laojiao Group, which completed the reform of non-tradable shares, made frequent reports that the market value of its stock increased from about 3 billion yuan at the end of 2005 to more than 20 billion yuan and that it successfully completed the “triple jump” in the capital market. Its product structure tended to The company has achieved good results in terms of product market, capital market and corporate culture, forming a strong foundation for product management, brand enhancement, capital enhancement Management of the harmonious development of the situation.