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数字阅读成为阅读新趋势,数字阅读报告成为了解我国数字阅读发展现状的一个窗口。通过网络调研对2016年我国数字阅读报告进行搜集与梳理,获得不同机构发布的13份数字阅读报告。从数字阅读企业、用户、内容三个角度对报告进行分析,梳理目前我国数字阅读产业的现状与特点,包括移动阅读核心企业布局,用户个人情况与阅读、付费数据调研,数字阅读内容题材类型和IP开发情况等。最后提出我国数字阅读报告的优点与不足。
Digital reading has become a new trend of reading. Digital reading reports have become a window to understand the current status of digital reading in our country. Through online research, we collected and sorted out the digital read reports of China in 2016 and obtained 13 digital read reports released by different agencies. This paper analyzes the report from three perspectives of digital reading enterprise, user and content, combing the current situation and characteristics of digital reading industry in our country, including the layout of mobile reading core enterprise, personal information and reading of users, research of paid data, type of subject of digital reading content and IP development and so on. Finally put forward the advantages and disadvantages of our digital reading report.