在互联网的冲击下,“电视寒冬论”和“电视衰亡论”成为当下的一种论调,而作为一个农业专业频道,CCTV-7在这样的大势面前却逆势上扬,广告经营重新爆发,这与低线市场的崛起不无关系。中国的消费市场格局也循着城乡二元体制的划分法被区隔为一线市场和低线市场,低线市场是三四线和乡镇市场的统称。在这种市场逻辑下,产品与品牌被反向地设定在不同的消费场景,形成奇特的消费景观:在一线城市受追捧的国际大牌到了三四线城市反 Under the impact of the Internet, “television winter” and “television decline theory ” became the current tone of argument, and as an agricultural professional channel, CCTV-7 in this trend of the trend but contrarian rise, advertising management Re-eruption, which is not unrelated to the rise of the low-line market. The pattern of China’s consumer market follows the dividing line between the urban-rural dual system and is classified as a front-line market and a low-line market. The low-line market is the collective term for the third and fourth lines and the township market. In this market logic, products and brands are set opposite in the different consumer scenarios, the formation of a unique landscape of consumption: sought after in the first-tier cities in the international big-name to the third and fourth tier cities