广告这座沟通生产者和消费者的桥梁,有时并不都是安全的,可靠的,不幸的消费者一旦误上了虚假广告搭起的桥梁,轻者会受到物质上精神上的创伤,重者甚至会丧失生命,这决不是危言耸听。李想,这位在校大学生,在向着知识领域进军的途中,相信了浙江温州某厂的“绝对安全”的电热器广告诱导,惨死在洗澡中。向美丽,这位向往着美丽如花似玉的年轻姑娘,因受上海蒙华日用化工厂的虚假“蒙妮坦奇妙换肤霜”广告的欺骗,购买使用后不但不能换肤美容,反而在脸上留下了永久的疤痕。虽然此单位被工商部门处以668万元的罚款,但与其销售高峰时的几千万元的销售收入相比,真是小巫见大巫了。 Advertising is a bridge between producers and consumers of communication, and sometimes it is not always safe and reliable. When unfortunate consumers fall into the bridge of false advertising, lighter people are physically traumatized. The person will even lose his life. This is by no means alarmist. Li Xiang thought that the college student, on the way to the knowledge field, believed that the “absolute safety” of a certain factory in Wenzhou, Zhejiang Province, was induced by an electric heater and died in a bath. To the beauty, the young girl who yearns for beautiful flowers and jade is deceived by the fake “Monita Fantastic Skin Cream” ads of Shanghai Menghua Daily Chemical Factory. After buying and using it, she can not only change the skin beauty. Instead, it left a permanent scar on his face. Although the unit was fined by the industry and commerce authorities for a total amount of 6.68 million yuan, it was really a small amount compared with the sales revenue of tens of millions of yuan at the peak of sales.