前不久,家乐福针对有关传闻和遭到网友抵制一事在网络上发表了声明,这是一个典型的话语事件。本文从奥斯汀(J.Austin)的言语行为理论出发,结合特定的语境对这一语料进行了分析。试图揭示大众传播话语是如何使其交际意图得以实现的,以期提高广大民众对媒体话语的理解力,以便更有效地利用大众传播这个工具,为社会生活服务。 Not long ago, Carrefour made a statement on the Internet about the rumors and the boycott by friends. This is a typical discourse incident. This article starts with Austin’s speech act theory and analyzes the corpus according to the specific context. Trying to reveal how the mass discourse can make its communicative intention come true so as to raise the general public’s understanding of the media discourse in order to make more effective use of the mass media as a tool to serve the social life.