党报从“独此一家”、舍我其谁,到面对如今报业的“姹紫嫣红”,这个耐人寻味的变化,的的确确给人们留下了诸多的思考。生活类报纸的不断进步,非纸质媒体的迅猛发展,特别是互联网和手机短讯的出现,使受众获取资讯的渠道更为多样化,获取的信息量也在以几何级数剧增。传媒数量和种 The fact that the party newspaper has devoted itself to thinking about “changing one’s home from one family” and leaving one behind me to face the “colorful” of the newspaper industry nowadays has indeed left many people thinking about this intriguing change. The continuous improvement of living newspapers and the rapid development of non-paper media, especially the emergence of the Internet and mobile phone text messages, have made the audiences more diversified in their access to information and the amount of information acquired has also increased rapidly in geometric scales. The number of media and species