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近年来,湖南卫视不断扩大频道覆盖,持续推动节目创新。频道的全国影响力获得了极大的提升。已经成为在中国大陆地区具备强大传播实力的重要卫星频道。以“超级女声”为代表的湖南卫视的节目创新形式,不仅在短时间内风摩中国,而且催生了中国电视媒体娱乐化节目的又一轮革命。与此同时,湖南卫视全国性营销路线的确立与成功运作,为中国省级卫星电视的营销突破提供了范例,湖南卫视与中央电视台一道引发了中国卫星电视频道竞争大变局。——“2005中国传媒投资年会”评委会
In recent years, Hunan Satellite TV has continuously expanded its channel coverage and continued to promote program innovation. Channel’s national influence has been greatly improved. Has become an important satellite channel with strong communication capabilities in mainland China. Hunan TV, represented by “Super Girl”, is not only flashing China in a short period of time but also giving birth to another round of revolution in the entertainment program of the Chinese television media. At the same time, the establishment and successful operation of Hunan Satellite TV’s national marketing route provided an example for the marketing breakthrough of China’s provincial-level satellite TV. Hunan Satellite TV and CCTV triggered a great change in the competition in China’s satellite TV channels. - “2005 China Media Investment Annual” jury