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钧瓷在我国陶瓷史上占有极其重要的地位,多次被选为国礼赠送国宾。但是,与景德镇、德化等瓷区相比,钧瓷的名片效应还不太显著。在一个品牌竞天下的时代,品牌是公司最宝贵的资产。应对严峻的市场营销挑战,钧瓷企业必须加强品牌管理,认真实施地理标志产品品牌、工艺大师品牌、企业品牌和商标品牌战略,才能取得竞争优势,有更大的成长机会和更广阔的市场。
Jun porcelain occupies an extremely important position in the history of ceramics in our country, many times was chosen as the state ceremony presented to the state guest. However, with the Jingdezhen, Germany and other porcelain compared to Jun porcelain business card effect is not yet significant. In the era of a brand competition, the brand is the company’s most valuable asset. To meet the tough marketing challenge, Jun Porcelain Enterprises must strengthen brand management, conscientiously implement the GI brand, master crafts brand, corporate brand and trademark branding strategy in order to gain competitive advantage, greater growth opportunities and a broader market.