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媒体融合发展被提升到深化改革的战略层面。在文化旅游的媒介推广方面,应做到转变推广理念,由单一的传统推广模式转变为多种媒介融合的推广模式;转变推广向度,由单一的、封闭的文化体系向多样的、开放的文化体系发展,实现媒介推广的全方位融合;转变推广模式,实现互动体验式推广;注重推广的深度,努力实现游客由对文化旅游的浅层好奇到深层认知的转变;实施品牌推广,打造文化旅游精品。
The development of media convergence was promoted to the strategic level of deepening the reform. In the aspect of media promotion of cultural tourism, we should change the concept of promotion from a single traditional promotion model to a promotion model of multi-media integration; change the promotion orientation from a single, closed cultural system to a variety of open Cultural system development, to achieve full integration of media promotion; transformation of promotion model, interactive experience-based promotion; focus on the depth of promotion, and strive to achieve tourists from the shallow curiosity of cultural tourism to deep cognitive changes; the implementation of brand promotion, build Cultural tourism boutique.