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2013年央视招标,13个小时,158.8亿总额,19年新高,11.4%的增幅。因招标应运而生的这场广告盛会,其内涵和外延都在不断地扩展和增加。从那些要花很多时间数小数点的招标金额数据中,不单单可以看到中国来年的经济走势,从电视行业的角度讲,它也能够比收视率更直观地反映什么样的节目更具价值。对于观众而言,这一场声势浩大的广告招标,最现实的意义在于,在未来一年的电视屏幕中,哪些节目资源值得重点关注。对于广告主而言,面对不断高起的招标价格,投放策略和趋势又有哪些变化……对于2013央视广告招标,您怎么看?
2013 CCTV bidding, 13 hours, 15.88 billion total, 19-year high, 11.4% increase. Due to the tender came into being this advertising event, its content and extension are constantly expanding and increasing. From the bidding figures that take a fraction of the time, we can not only see the economic trends in the coming year in China, but also reflect more directly what kind of programs are more valuable than the ratings in the television industry. For the audience, this massive advertising bidding, the most practical significance is that in the next year’s television screen, which program resources deserves attention. For advertisers, in the face of rising bidding prices, delivery strategies and trends have changed ... ... 2013 CCTV advertising tender, what do you think?