利润的增长并不少见,但在国家政策退出、消费需求提前透支的2013年中国家电市场,还能够实现规模和利润双增长的领域并不多见。在2013年的家电市场中,厨电是唯一一个实现“规模、利润”双增长的特殊领域,并因此其成功拦截外资洋品牌在高端市场的发展,引发了全球的关注和热议。而在幕后驱动这一系列变化的企业正是高端厨电领导者方太等本土企业。 The growth of profits is not uncommon. However, in the Chinese home appliance market in 2013 with the exit of national policies and the advance consumption demand overdrafts, there are few areas where double-scale growth and profit growth can be achieved. In 2013, household appliances market is the only one that has realized the double growth of “scale and profit”. Therefore, the successful interception of foreign brands in the high-end market has aroused global concern and hot discussion. And behind the scenes to drive this series of changes in the business is high-end kitchen appliances such as local leaders Fang too.