随着我国改革开放政策的进一步深入,市场经济的发展,中国的市场日益为国外名牌、大公司所关注,纷纷进军中国,一场国外名牌与国内名牌的争夺战已激烈展开,在这种形势下,国内企业,特别是名牌产品生产企业如何发展,是我国经济建设中的一件大事,更是中国企业面临的挑战。 With the deepening of China’s reform and opening-up policy and the development of the market economy, China’s market is increasingly concerned by foreign famous brands and large companies, and they have entered China in succession. A battle between foreign famous brands and domestic famous brands has begun fiercely. In this situation, Next, how domestic enterprises, especially brand-name product manufacturers, develop is a major event in China’s economic construction, and it is also a challenge for Chinese companies.