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广告主:三全食品实施时间:2016年第二季度实施范围:全国核心策略:全方位、多维度发掘节目看点、娱乐热点、社会热议点。围绕嘉宾节目表现,突出嘉宾性格,树立嘉宾标签,反应人物关系,多角度发掘打造话题。嘉宾话题打造,如嘉宾表现、嘉宾互动、嘉宾言论、场外发言、嘉宾故事等。事件话题打造,如节目创意、真情流露、和谐温馨、爆笑搞怪、争执冷战等。创新点:品牌理念以台词、提醒文字等形式在节目情节中软性植入,节目场景与品牌理念互动融合。在节目发展进程中,产品以道具形式实现功能体现,宣传片、预告片、微信、微博等平台创意露出促使广告主权益最大化,实现品牌知名度、好感度的双重提升。
Advertisers: Sanquan food implementation time: the second quarter of 2016 The implementation of the scope: the national core strategy: all-round, multi-dimensional exploration of the show Aspect, entertainment hot, social hot spots. Around the guests show performance, highlighting the guests character, establish guest labels, reflect the relationship between characters, create a multi-angle to explore topics. Guest topics to create, such as guest performance, guest interaction, guest remarks, off-site speeches, guest stories and so on. Event topics to create, such as creative programs, the truth revealed, harmonious warmth, comedy funny, disputed cold war and so on. Innovative point: brand concept to lines, reminding text and other forms of soft implantation in the program, the program scene and brand concept of interaction and integration. In the process of program development, the products embodied in the form of props. The creative exposure of platforms such as videos, trailers, WeChat and Weibo led to the maximization of the rights and interests of advertisers and the double promotion of brand awareness and goodwill.