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文章以研究移动媒介个性化交互的现代属性为着眼点,着重分析移动媒介个性化交互传播的现代属性和研究意义,并探讨由此产生的传播效果和传播规律,以及对现在人们生产和生活的影响。文章认为移动媒介个性化交互传播从“媒介即信息”到“个人即信息”的媒介形态转变,不仅改变了人们的生活,同时也凝练出了全新的手机文化,并成为当下的流行趋势。
This paper focuses on the research of the modern attributes of personalized interaction of mobile media, focusing on the analysis of the modern attributes and research significance of individualized interactive communication of mobile media, as well as the resulting communication effects and transmission rules, as well as the current people’s production and life influences. The article thinks that the change of media form of personalized communication of mobile media from “medium is information ” to “personal information ” not only changed people’s life, but also refined the brand-new mobile phone culture and became the current trend.