在媒介化时代,传媒及其从业者在社会上扮演着重要的角色,其日益增强的横向影响与纵向穿透力,得到了社会各界的公认。传播媒介被视为社会系统的神经网络,而传媒从业者理所当然地成为了社会机体的神经末梢。来自外界的刺激经由末梢神经传导至中枢神经系统,从而引发社会机体的适应性反应。在经济全球化和各地联系空前紧密的情况下,信息弥漫于人类全部的社会空间,渗透到社会系统的 In the era of mediaization, the media and its practitioners play an important role in society. Their increasingly horizontal and vertical penetrating power have been recognized by all sectors of society. The media is seen as a neural network of social systems, and media practitioners have rightly become the nerve endings of social institutions. The stimuli from the outside world are transmitted to the central nervous system via the peripheral nerves, thus triggering the adaptive reaction of the social body. With economic globalization and unprecedented closeness in all parts of the world, information permeates all human social space and penetrates into the social system