随着经济全球化的深入推进,新兴经济体崛起以及国际市场新格局的形成,以迅速打开一国市场,避免一国政府壁垒、恶意收购等为目的的跨国品牌并购活动愈演愈烈,我国也面临这方面危机。本文拟从并购背景、原因、对策等三个方面对这一经济现象加以分析。 With the deepening of economic globalization, the rise of emerging economies and the formation of a new pattern in the international market, multinational brand mergers and acquisitions with a view to rapidly opening up a country’s market and avoiding a government’s government barriers and hostile takeovers have become increasingly fierce. Our country also faces this Crisis. This article intends to analyze the economic phenomenon from three aspects: the background of the merger, the reasons and the countermeasures.