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产品是企业发展的生命,任何经营成功的企业都是由于产品开发的成功。就一个企业而言,如何面向市场,开发技术含量高、市场容量大的新产品,如何将产品开发和市场开发有机的结合到一起,是一个值得研究的问题。我们通过近几年的新产品开发实践,现就上述问题进行一些探讨。1 产品开发对企业的重要性1.1 产品开发是企业进行生产经营活动的基础 企业的一切生产经营活动都是围绕着生产和销售产品展开的,企业生产经营活动的目的也必须通过生产和销售产品才能实现,没有适销对路的产品就没有企业的一切。
Products are the lifeblood of a company’s development. Any business that succeeds is due to the success of product development. For a company, how to market-oriented, develop new products with high technological content and large market capacity, how to organically combine product development and market development is a question worth studying. We have conducted some discussions on the above issues through the practice of new product development in recent years. 1 Importance of product development to the company 1.1 Product development is the basic business of the company’s production and operation activities. All production and business activities are centered on the production and sales of products. The purpose of the company’s production and business activities must also be through the production and sales of products. Realize that without the marketable products, there is no enterprise.