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苹果终于道歉了——这已经是央视曝光苹果歧视性待遇15天后的事情。然而,中国消费者显然并不买账,投资者也产生了连锁反应,苹果CEO蒂姆·库克发出道歉信的当日,苹果股票下跌3.11%,市值一天内蒸发129亿美元。最近发生的类似事情还有很多,如微信收费的传言、农夫山泉的质量标准、肯德基激素鸡……毫无疑问,如何应对公众质疑,已成为企业不可回避的一大挑战。
Apple finally apologized - this is already CCTV exposure Apple discriminatory treatment 15 days after the matter. However, Chinese consumers apparently did not buy it, and investors also had a chain reaction. On the day Apollo wrote an apology letter, Apple’s stock fell 3.11% and its market capitalization was $ 12.9 billion a day. There are many similar things happening recently, such as the rumors of WeChat charges, the quality standards of Nongfu Spring, KFC hormones chicken ... No doubt how to deal with the public’s question has become a major challenge that companies can not avoid.