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一位纽约数字媒体高级客户主任对客户的平均收费大约是350美元每小时,而传统媒体高级客户主任的收费几乎是这个数字的两倍。换句话说,虽然广告界一直都在为数字人才的缺乏而焦虑,但是许多数字营销人都比他们从事传统行业的同行赚钱少——这个结论来自一家4A广告公司上周发布的调查报告。当类似的薪资调查报告在三年前首次发表时,引起了业界的愤怒强烈指责,很多代理公司的高层认为报
An average New York digital media account executive charges an average client about $ 350 an hour, while traditional media senior account director charges almost double that figure. In other words, while the advertising world has been anxious about a lack of digital talent, many digital marketers make less money than their peers in traditional industries - a conclusion drawn from a survey released by a 4A advertising company last week. When a similar salary survey was first published three years ago, it aroused strong indignation from the industry’s indignation. Many senior executives think that