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广告业是一个充满朝气,创造力非常强的行业。聚集于广告公司的有志者们来自五湖四海,各自不同的成长经历;有的逻辑严密,稳重大方;有的则个性鲜明,活泼乐天;更有的是极端不守规矩,异想天开,或极端“自我”个性。面对这群有梦想、有冲劲的大小孩,需要用“心”去管理,分析他们性格、能力的优势,潜能的发挥空间及创造一个适合的工作环境,还要有亲和力,时刻关心他们,让他们感受一种朋友式的互相信任支持的工作氛围。因此广告业的特性,在管理及经营上让女性更自如地发挥其独特的性别优势。现阶段的广告业竞争白热化,市场上仍存在的
The advertising industry is a vibrant and creative industry. The gathered people in the advertising company come from all corners of the globe, each with different growth experiences; some are strict and generous; others are distinctive and lively; some are extremely unruly, whimsical, or extreme “self” personality. In the face of this group of dreams and motivated children, we need to manage and analyze their personality and abilities, develop their potential and create a suitable working environment, and also have affinity and caring moment They, let them feel a friend-friendly working atmosphere of mutual trust and support. Therefore, the characteristics of the advertising industry make it more attractive for women to exert their unique gender advantages in management and operation. At this stage of intense competition in the advertising industry, the market still exists