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本文对大众传播学“议程设置”理论进行研究,以媒体报道有关中国共产党第十七次人民代表大会的议题设置为案例。对当今我国媒体的议程设置所呈现出的特点进行个案分析和研究。从有关议题的同构、导向需要、属性议程设置以及各媒体之间的联动等几个方面,对目前我国媒体的议程设置所体现出的特点进行了梳理和展示,目的在于对我国媒介日后有关新闻人物和事件的议题设置有一定的启发和借鉴作用。
This article studies the theory of mass communication “agenda setting ”, and takes the case of media coverage on the issues concerning the 17th CPC National Congress. Analyzed and researched the characteristics of the agenda setting of our country’s media today. From the aspects of the isomorphism, the need of orientation, the setting of the attribute agenda and the linkage between the various media, this paper sorts out and displays the characteristics of the agenda setting of our country’s media at present in order to give some suggestions to the media in the future The issue of news people and events have a certain inspiration and reference.